What happens when several of the world’s top bass fishing pros come together to create the perfect fishing lures? What happens when those same top bass pros join forces with two highly regarded fisheries biologists who extensively studied crawfish and baitfish behavior? And, what happens when this unique group of individuals team up with a [...]

FLW Tour and Series pro Michael Murphy has switched up his boat sponsor, added a non-endemic, and appears to have something else going on, but it’s still a mystery. First, the known quantities in his sponsor portfolio.
Last year, as a rookie, Murphy wasn’t sure what he’d do for 2007. He had a solid day job [...]